Brooklyn Bridge Park
Microsoft Photosynth was used for the photo presentation below:
Microsoft Photosynth was used for the photo presentation below:
JERSEY SHORE -- For years, day trippers have flocked to the Jersey Shore to lay on the beach and soak up the sun and surf.
But there's now a new visitor heading to the shore: ecotourists who, experts say want to experience nature rather just observe it. And their desire to hike trails, climb rocks, spot birds or watch whales and dolphins is starting to translate into big dollars for local economies.
"Green is in, and ecotourism is part of it,'' said Diane Wieland, Cape May County's director of tourism.
Lillian Armstrong, director of birding and wildlife trails for the New Jersey Audubon Society, said her organization has been assembling guides and brochures to ecological points of interest in the state for about five years.
"The tourism industry is taking nature-based tourism more seriously and is more effectively promoting natural resources," Armstrong said. "There is a movement in the environmental community that is helping people understand there is value in having natural resources set aside in perpetuity. That message is starting to take hold."
Recreational fishing used to be the top eco-activity in the state, but wildlife viewing is quickly outpacing that because it is less expensive and easier, Armstrong said.
Ecotourists are coveted by the tourism industry because they tend to be highly educated and have disposable income, Armstrong said. And because eco-activities are not limited to June, July and August, they help businesses extend their operations beyond the summer months, she said.
The Audubon Society helps ecotourists find the best spots to view wildlife or enjoy the outdoors by providing maps of 24 driving routes to more than 200 destinations around the state.
That idea began in Texas about 15 years ago as a way to bring nature-based tourism to rural areas that would otherwise be by-passed.
"You're taking something that people have heard about, and you're serving it up to them on a silver platter," Armstrong said.
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